Development / Ecommerce Platform
What a Scalable D2C or B2B E-commerce Platform Needs in 2026
PPrem M.6 Min Read
← Back to ArticlesDevelopment / Ecommerce Platform
Launching an online store is easier than ever. Building a commerce platform that continues performing as products, customers, orders, channels and markets grow is much harder.
A basic store may support product listings, a cart and checkout. A scalable platform must connect product discovery, customer accounts, inventory, fulfilment, loyalty, CRM, ERP, mobile commerce and business reporting.
The central principle for 2026 is straightforward: build commerce around the complete customer experience not only the transaction.
Businesses planning a new platform or modernising an existing store should work with a D2C and e-commerce development company that understands both conversion and commerce operations.
The correct architecture depends on how the business sells.
A D2C brand may need personalised discovery, social-commerce integrations, subscriptions, loyalty and fast fulfilment. A distributor may require account-specific catalogues, credit terms, bulk ordering and reordering. A manufacturer operating both D2C and B2B channels may need different prices, workflows and fulfilment rules within one platform.
Businesses should therefore define:
Trying to support D2C, wholesale, marketplaces, subscriptions and physical stores through disconnected tools often creates inventory conflicts, duplicated customer records and manual reconciliation. Research across the reviewed industry sources consistently emphasises unified operations, accurate inventory and architecture matched to the business model.
Customers cannot buy products they cannot confidently find or understand.
A scalable commerce platform needs structured categories, intelligent filters, strong site search, product comparisons, recommendations and clear availability information. Complex catalogues may also require product information management, variant relationships, technical specifications, downloadable documents and compatibility data.
For D2C brands, discovery should communicate value through product stories, videos, reviews, bundles and relevant recommendations.
For B2B buyers, discovery may need to recognise part numbers, industry terminology, account-specific catalogues and repeat-order patterns. AI-assisted search can improve discovery, but it depends on complete and accurate product data.
An account should offer more than saved addresses.
D2C customers may expect wish lists, rewards, subscriptions, saved payments, personalised offers, return requests and order tracking.
B2B accounts require deeper functionality, including:
Modern B2B commerce platform development should enable buyers to complete routine tasks independently while allowing sales representatives to assist with quotes, orders and account management when necessary. Self-service should strengthen the customer relationship rather than remove the human element.
Inventory problems quickly become customer-experience problems.
A customer who completes checkout and later discovers that the product is unavailable will not care which integration failed. They will remember that the brand broke its promise.
A scalable platform should connect inventory across warehouses, retail locations, websites, mobile apps and marketplaces. It should also support low-stock alerts, backorders, delivery zones, shipping rules, returns and intelligent order routing.
Growing retailers can explore a unified retail, POS, inventory and e-commerce platform to bring online sales, physical stores, stock, orders and delivery operations into one connected environment.
Unified inventory and fulfilment visibility helps reduce overselling, manual reconciliation and inconsistent order information as the business expands.
Checkout is not the end of the customer journey.
Order confirmation, shipping communication, delivery tracking, support, returns and replenishment all influence whether a buyer returns.
D2C platforms should be able to support:
Communication must remain consistent across email, messaging, live chat and customer support. Transactional platforms alone are insufficient when customer conversations are fragmented across different teams and tools.
The commerce platform should not become another isolated system.
CRM integration connects browsing, enquiries, orders and customer-service history. ERP integration provides dependable pricing, inventory, invoices, credit terms and fulfilment data. PIM systems support complex product information, while POS integration connects online and in-store transactions.
These integrations are especially critical for manufacturers and distributors. Incorrect prices, delayed inventory updates or mismatched account terms reduce trust and create extra work for sales and support teams.
Real-time or carefully designed event-based integrations are preferable to fragile manual imports and disconnected spreadsheets. The reviewed B2B sources consistently identify ERP integration, customer-specific pricing and real-time inventory as foundational capabilities rather than optional enhancements.
Customers increasingly discover, compare, reorder and track purchases through mobile devices.
A responsive website is the minimum requirement. Depending on purchase frequency and customer behaviour, a business may also need a Progressive Web App or dedicated Android and iOS applications.
The website, application and physical-store experience should use the same product, inventory, order and customer data. Maintaining separate backends for every channel creates inconsistent experiences and expensive operational work.
Headless commerce separates the customer-facing experience from the commerce engine. It can enable faster storefronts, richer content, mobile applications and new customer touchpoints through APIs.
It is valuable when a business needs:
However, headless architecture adds integration and operational complexity. It should be selected because the business needs flexibility not because it is fashionable.
Our Sanity and Next.js headless platform case study demonstrates how structured content, APIs and a decoupled frontend can improve publishing speed, scalability and team independence. The same principles can support content-rich headless e-commerce development.
Commerce reporting should extend beyond page views and total sales.
Leadership teams need visibility into conversion, average order value, repeat purchases, fulfilment performance, stock movement, returns, customer lifetime value and digital order adoption.
AI can then support recommendations, product discovery, customer assistance, demand forecasting and merchandising. But adding AI to fragmented data does not make a platform intelligent. Accurate product, inventory, transaction and customer data must come first.
Under Murmu Software Infotech’s current Limited Digital Product Launch Offer 2026, e-commerce platform development starts from $4,500 for a defined core scope.
A core platform may include product and category management, search, customer accounts, cart, checkout, payment integration, order management, promotions, shipping configuration, analytics and technical SEO.
Advanced D2C, B2B, headless, multi-store, subscription, marketplace or ERP-integrated platforms receive a customised milestone-based proposal. The published amount is a starting price, and the offer is available for eligible projects confirmed before 6 August 2026.
A scalable e-commerce platform is not defined by how many features it contains. It is defined by how effectively it connects the customer journey with the operational systems required to deliver that experience.
The right custom e-commerce development partner will not begin with a preferred platform. It will begin with customers, products, pricing, fulfilment, integrations and growth plans.
Build beyond checkout. Create a connected D2C or B2B commerce platform that helps customers discover, purchase, receive, return and reorder with less friction.
A scalable commerce platform supports increasing products, customers, transactions, locations and sales channels without requiring the entire system to be rebuilt. It connects the customer-facing storefront with inventory, fulfilment, payments, customer accounts, CRM, ERP and reporting.
A growing D2C brand typically needs product discovery, fast search, customer accounts, personalised offers, loyalty, subscriptions, order tracking, returns, marketing automation and mobile-friendly commerce. These capabilities help the brand improve conversion, retention and repeat purchases.
B2B platforms often support organisation accounts, multiple buyers, approval workflows, customer-specific catalogues, negotiated pricing, bulk orders, credit limits, payment terms, quotations and rapid reordering. D2C platforms usually prioritise individual consumers, brand storytelling, conversion and loyalty.
Custom development is appropriate when standard templates cannot support the required pricing rules, ordering workflows, customer roles, integrations, subscriptions, multi-store operations or user experience. It is also valuable when commerce is central to the organisation’s long-term business model.
Headless commerce is suitable when a business needs multiple storefronts, international markets, mobile applications, content-rich product journeys or deeper frontend customisation. It also helps when several customer experiences need to use the same commerce, product and inventory services.
CRM integration connects customer activity, enquiries, sales and service history. ERP integration helps synchronise pricing, inventory, invoices, credit terms, fulfilment and financial information, reducing manual work and inconsistent business data.
Inventory should be connected through a central system that synchronises stock across websites, mobile applications, marketplaces, warehouses and physical stores. The platform should also support reservations, backorders, low-stock alerts, returns and order-routing rules.
Not every business needs a dedicated application immediately. A mobile app or Progressive Web App becomes valuable when customers purchase frequently, track orders, manage subscriptions, earn loyalty rewards or need fast access to account-specific services.
Murmu Software Infotech currently lists e-commerce development from $4,500 for a defined core scope. Advanced D2C, B2B, multi-store, subscription, marketplace, ERP-integrated and headless commerce requirements receive a customised proposal based on features, integrations, architecture and delivery requirements.
Choose a partner that understands customer experience, commerce operations, integrations, security, analytics and scalability—not only storefront design. The partner should define the architecture, milestones, responsibilities, launch scope and long-term expansion plan before development begins.
