Build Smarter Systems. Automate Faster. Grow Confidently.
00D
00H
00M
00S
Schedule a Strategy Call
Headless CMS Specialists

AI-Powered Headless CMS & Content Automation with Sanity

Transform your content platform into an intelligent system that creates, manages, and delivers content automatically across all digital channels. ✔ Launch campaigns 3x faster ✔ Reduce content operations cost by 50% ✔ Enable AI-powered automation ✔ Deliver real-time personalized experiences

Explore ServicesHow It Works →

Get Your Free Assessment

Share a few details and we’ll get back within 24 hours.

Content architecture
One source of truth → any channel
GROQ + APIs
Content Lakestructured + portable + searchableSchemaTypes & validationStudioEditorial UIAssetsImages & filesNext.jsWebAppsiOS / AndroidCommerceShopifyScreensDigital signageGROQ
∞
Delivery targets
3×
Faster publishing
3×
Faster content deployment
99.9%
CDN uptime SLA
0ms
Cold-start latency
∞
Front-ends from one source

What we do

Our Sanity Services

01

Sanity Studio Setup

Your CMS, your way.

We configure and customise Sanity Studio to perfectly match your editorial workflow — schemas, desks, custom input components, and role-based access, all tailored to your team.

02

Headless Commerce & ISR

Content + commerce, decoupled.

Integrate Sanity with Shopify, Stripe, or custom commerce layers. Static generation and Incremental Static Regeneration keep storefronts blazing fast.

03

Sanity Headless Web Development

Blazing fast, future-proof front-ends.

We build bespoke, high-performance web applications using Next.js and Sanity. Deliver seamless, dynamic user experiences backed by a perfectly structured headless architecture.

04

Sanity Migration

Move your content without losing your mind.

Seamless, zero-downtime migrations from WordPress, Contentful, and legacy monoliths. We handle complex data mapping, media asset transfer, and precise schema translation safely.

05

Sanity Integration

Connect your entire digital ecosystem.

We seamlessly integrate Sanity with your existing tech stack—Shopify, Stripe, ERPs, and marketing automation tools—creating a unified, powerful content hub.

06

GROQ-Powered APIs

Query content at the speed of thought.

We build efficient GROQ queries and CDN-cached API layers that deliver structured content to any front-end — React, Next.js, mobile apps, or digital signage.

Real-world applications

Who we build for —
and what we build

Sanity flexes across industries and output channels. Here are the most common use cases we architect for.

Editorial & Publishing

News sites, magazines, and content-heavy platforms that need structured authoring, editorial workflows, and multi-channel distribution — from web to newsletter to app.

Multi-authorScheduledPublishingSEO Fields

E-Commerce Storefronts

Headless Shopify or custom commerce stores where product content, marketing copy, and landing pages are managed in Sanity and served with Next.js ISR.

ShopifyProductPagesISR

SaaS Marketing Sites

Fast, developer-friendly marketing sites where growth and dev teams collaborate — marketers own content in Studio, engineers own the React/Next.js front-end.

Landing PagesA/B TestingLocalisation

Digital Signage & Kiosks

Real-time content delivery to screens, kiosks, and OOH displays — Sanity's live queries push updates to any front-end the moment an editor hits publish.

Live QueriesMulti-screenOffline-first

Mobile App Content

Power iOS and Android apps with the same Sanity content lake. One schema, one API, one truth — update app content without a new release to the App Store.

iOS & AndroidOffline CachePush Triggers

Multi-brand Platforms

Enterprises managing multiple brands, regions, or product lines — one Sanity project with carefully scoped datasets, roles, and desk routing per brand.

Multi-datasetRBACWhite-label

Watch it in action

See Sanity builds we shipped —
live and in motion

Short walkthroughs of real Sanity Studios and front-ends we've delivered — structured content, live previews, and editor workflows in action.

Featured

Custom Sanity Studio walkthrough — editorial workflow

Live preview: edit in Studio, see it on Next.js instantly

Multi-language content with document internationalization

Process

From blank slate to
content-first architecture

Discovery Call

We map your content model, team workflows, and front-end targets.

1

Schema Design

We architect your Sanity schema — documents, references, and validation rules.

2

Studio Build

Custom desk structure, input components, and preview pane are built to spec.

3

API & Front-End

GROQ queries and data-fetching hooks are written and optimised for your framework.

4

Launch & Scale

We deploy, train your editors, and stay on as a long-term Sanity partner.

5

FAQ

Common questions

What does a Sanity CMS development company do?

+

A Sanity CMS development company plans and implements structured content architecture, custom Sanity Studio experiences, schemas, GROQ queries, frontend applications, integrations and content migrations. It can also provide ongoing optimization, support and AI-powered content workflows.

Why hire a Sanity CMS development company in India?

+

Hiring a Sanity CMS development company in India gives businesses access to specialized Sanity, Next.js, React, GROQ and API expertise through flexible project, dedicated developer and support models. The right partner should demonstrate architecture experience, communication quality, implementation proof and long-term support capabilities.

Can Murmu Software Infotech migrate an existing website to Sanity CMS?

+

Yes. Murmu Software Infotech can migrate content from WordPress, traditional CMS platforms, custom databases and legacy systems to Sanity. The migration can include content mapping, schema creation, media transfer, metadata preservation, URL redirects, validation and frontend modernization.

Do you provide Sanity CMS and Next.js development?

+

Yes. We build headless websites and content-driven applications using Sanity CMS and Next.js. Services include content modelling, reusable page components, GROQ data fetching, preview workflows, localization, performance optimization, deployment and third-party integrations.

Can Sanity CMS support AI content automation?

+

Yes. Sanity’s structured content architecture can support AI-assisted content generation, enrichment, summarization, translation and editorial workflows. We implement AI content operations that help teams create and manage service pages, blogs, metadata and multilingual content inside Sanity Studio.

How can Sanity MCP Server support an AI chatbot?

+

Sanity MCP Server can connect an AI application to structured CMS content so it can retrieve relevant information when a user submits a query. This reduces dependence on hardcoded knowledge, makes updates easier and helps keep chatbot responses aligned with current CMS content.

Can I hire dedicated Sanity CMS developers?

+

Yes. Murmu Software Infotech provides Sanity CMS developers for new implementations, existing platform improvements, schema development, GROQ optimization, Next.js integration, custom Studio tooling, migrations, bug fixes and ongoing feature development.

Do you provide Sanity CMS support and maintenance?

+

Yes. Support can include Sanity Studio updates, dependency maintenance, schema improvements, frontend enhancements, performance optimization, API troubleshooting, publishing workflow improvements, security reviews and ongoing technical assistance.

Sanity CMS Development Company India | AI & Next.js Experts