Case Study: Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js

Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js Overview

Murmu Software Infotech contributed to the modernization and migration of a large-scale enterprise healthcare marketing website and member portal from Sitecore XP to Sitecore XM Cloud Headless CMS with a modern Next.js rendering host architecture.

The project focused on transforming a legacy healthcare digital ecosystem into a:

• Scalable headless CMS platform
• AI-powered search experience
• Personalized healthcare journey
• High-performance composable architecture

The platform included:

• Healthcare marketing websites
• Member portals
• Doctor & pharmacy search systems
• Drug/formulary search modules
• Medical plan management systems

Business Challenges

The legacy Sitecore XP platform faced several limitations:

1. Legacy CMS Limitations

• Heavy developer dependency
• Difficult component maintenance
• Limited content flexibility

2. Complex Healthcare Modules

The platform included:

• Drug & formulary search
• Doctor/provider search
• Plan finder systems
• Pharmacy search modules
• Personalized healthcare experiences

These required modernization for better scalability and performance.

3. Search & Personalization Challenges

Users needed:

• More relevant healthcare search results
• Better medication discovery
• Personalized plan recommendations
• Faster healthcare information access

Solution Delivered

We upgraded and migrated the platform to:

• Sitecore XM Cloud
• Next.js rendering host
• Sitecore JSS architecture
• GraphQL-based rendering system

The modernization significantly improved:
➜ Performance
➜ Scalability
➜ Search relevance
➜ Content editing flexibility
➜ Personalization capabilities

Key Contributions & Features

1. Discovery & Migration Planning

Initially, our team performed detailed platform analysis:

Activities:

• Identified all existing Sitecore components
• Analyzed complex business modules
• Identified search workflows
• Reviewed third-party integrations & APIs
• Evaluated form integrations

This ensured a smooth and scalable XM Cloud migration strategy.

2. Sitecore XM Cloud Component Development

Rebuilt the platform using:

• Sitecore XM Cloud JSS components
• Reusable headless architecture
• Experience Editor editable components

Implemented:

➜ Custom templates
➜ JSON renderings
➜ Rendering host components
➜ Data source items
➜ Dynamic rendering workflows

Some out-of-the-box XM Cloud components were also customized and extended.

3. Next.js Frontend Development

Developed modern frontend components using:

• Next.js
• Tailwind CSS
• Sitecore SDK

Focus Areas:

➜ Responsive healthcare UI
➜ High-performance rendering
➜ SEO-friendly architecture
➜ Reusable component ecosystem

4. GraphQL-Based Rendering Architecture

Built:

• Integrated GraphQL rendering components
• Component-level GraphQL queries
• Dynamic data rendering workflows

Benefits:

➜ Faster content delivery
➜ Flexible rendering architecture
➜ Improved frontend performance

5. AI-Powered Sitecore Search

Implemented advanced Sitecore Search AI with:

• Search relevancy optimization
• Exact healthcare search results
• Intelligent filtering

6. Drug & Medicine Search System

One of the core healthcare features implemented.

Features:

Users could:

• Search medicines/drugs
• Find exact medications
• Discover alternative medicines if unavailable

Benefits:

➜ Improved healthcare accessibility
➜ Better member experience
➜ Faster medication discovery

7. Healthcare Finder Modules

Integrated advanced healthcare search modules including:

✔ Find Doctor Search

Search doctors/practitioners using:

• ZIP code
• Doctor name
• Location

✔ Find Formulary & Pharmacy

Users could:

• Search pharmacies
• Explore formularies
• Access medication information easily

✔ Plan Finder Module

Integrated healthcare plan search and discovery workflows directly into marketing websites.

8. Content Hub Integration

Integrated Sitecore Content Hub for:

• Image management
• PDF/document management
• Centralized media workflows

9. Personalization Implementation

Implemented page-level personalization to deliver:

• Contextual healthcare experiences
• Dynamic marketing content
• Personalized user journeys

Portal Development

Developed healthcare portal features for:

• Medical plan management
• Doctor listings
• Formulary management
• Pharmacy information access

Deployment & Architecture

Infrastructure:

• Sitecore XM Cloud deployment
• Next.js rendering host
• Headless composable architecture

Benefits:

➜ Scalable enterprise deployment
➜ Faster frontend performance
➜ Flexible content delivery

Technologies Used

1. CMS & Headless

• Sitecore XM Cloud
• Sitecore JSS
• Sitecore Search AI
• Sitecore Content Hub

2. Frontend

• Next.js
• Tailwind CSS

3. Backend & APIs

• GraphQL APIs
• Third-party healthcare integrations

Deployment

• XM Cloud Deploy
• Vercel Rendering Host

Business Impact

🗲 Key Outcomes

• Modernized healthcare digital ecosystem
• Faster and more relevant healthcare search
• Improved personalization capabilities
• Reduced developer dependency
• Flexible editable marketing platform
• Better healthcare plan and provider discovery

Result

The project successfully transformed a legacy healthcare platform into a:
✔ Modern headless healthcare ecosystem
✔ AI-powered healthcare search platform
✔ Personalized digital healthcare experience
✔ Scalable enterprise Sitecore XM Cloud architecture

Delivering improved performance, flexibility, search relevance, and long-term scalability for healthcare digital experiences.