Case Study: Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js
Enterprise Healthcare Platform Migration to Sitecore XM Cloud + Next.js Overview
Murmu Software Infotech contributed to the modernization and migration of a large-scale enterprise healthcare marketing website and member portal from Sitecore XP to Sitecore XM Cloud Headless CMS with a modern Next.js rendering host architecture.
The project focused on transforming a legacy healthcare digital ecosystem into a:
- Scalable headless CMS platform
- AI-powered search experience
- Personalized healthcare journey
- High-performance composable architecture
The platform included:
- Healthcare marketing websites
- Member portals
- Doctor & pharmacy search systems
- Drug/formulary search modules
- Medical plan management systems
Business Challenges
The legacy Sitecore XP platform faced several limitations:
1. Legacy CMS Limitations
- Heavy developer dependency
- Difficult component maintenance
- Limited content flexibility
2. Complex Healthcare Modules
The platform included:
- Drug & formulary search
- Doctor/provider search
- Plan finder systems
- Pharmacy search modules
- Personalized healthcare experiences
These required modernization for better scalability and performance.
3. Search & Personalization Challenges
Users needed:
- More relevant healthcare search results
- Better medication discovery
- Personalized plan recommendations
- Faster healthcare information access
Deliver AI-Powered Healthcare Search, Personalization & Faster Content Experiences
Solution Delivered
We upgraded and migrated the platform to:
- Sitecore XM Cloud
- Next.js rendering host
- Sitecore JSS architecture
- GraphQL-based rendering system
The modernization significantly improved:
➜ Performance
➜ Scalability
➜ Search relevance
➜ Content editing flexibility
➜ Personalization capabilities
Key Contributions & Features
1. Discovery & Migration Planning
Initially, our team performed detailed platform analysis:
Activities:
- Identified all existing Sitecore components
- Analyzed complex business modules
- Identified search workflows
- Reviewed third-party integrations & APIs
- Evaluated form integrations
This ensured a smooth and scalable XM Cloud migration strategy.
2. Sitecore XM Cloud Component Development
Rebuilt the platform using:
- Sitecore XM Cloud JSS components
- Reusable headless architecture
- Experience Editor editable components
Implemented:
➜ Custom templates
➜ JSON renderings
➜ Rendering host components
➜ Data source items
➜ Dynamic rendering workflows
Some out-of-the-box XM Cloud components were also customized and extended.
3. Next.js Frontend Development
Developed modern frontend components using:
- Next.js
- Tailwind CSS
- Sitecore SDK
Focus Areas:
➜ Responsive healthcare UI
➜ High-performance rendering
➜ SEO-friendly architecture
➜ Reusable component ecosystem
4. GraphQL-Based Rendering Architecture
Built:
- Integrated GraphQL rendering components
- Component-level GraphQL queries
- Dynamic data rendering workflows
Benefits:
➜ Faster content delivery
➜ Flexible rendering architecture
➜ Improved frontend performance
5. AI-Powered Sitecore Search
Implemented advanced Sitecore Search AI with:
- Search relevancy optimization
- Exact healthcare search results
- Intelligent filtering
6. Drug & Medicine Search System
One of the core healthcare features implemented.
Features:
Users could:
- Search medicines/drugs
- Find exact medications
- Discover alternative medicines if unavailable
Benefits:
➜ Improved healthcare accessibility
➜ Better member experience
➜ Faster medication discovery
7. Healthcare Finder Modules
Integrated advanced healthcare search modules including:
✔ Find Doctor Search
Search doctors/practitioners using:
- ZIP code
- Doctor name
- Location
✔ Find Formulary & Pharmacy
Users could:
- Search pharmacies
- Explore formularies
- Access medication information easily
✔ Plan Finder Module
Integrated healthcare plan search and discovery workflows directly into marketing websites.
8. Content Hub Integration
Integrated Sitecore Content Hub for:
- Image management
- PDF/document management
- Centralized media workflows
9. Personalization Implementation
Implemented page-level personalization to deliver:
- Contextual healthcare experiences
- Dynamic marketing content
- Personalized user journeys
Portal Development
Developed healthcare portal features for:
- Medical plan management
- Doctor listings
- Formulary management
- Pharmacy information access
Deployment & Architecture
Infrastructure:
- Sitecore XM Cloud deployment
- Next.js rendering host
- Headless composable architecture
Benefits:
➜ Scalable enterprise deployment
➜ Faster frontend performance
➜ Flexible content delivery
Technologies Used
1. CMS & Headless
- Sitecore XM Cloud
- Sitecore JSS
- Sitecore Search AI
- Sitecore Content Hub
2. Frontend
- Next.js
- Tailwind CSS
3. Backend & APIs
- GraphQL APIs
- Third-party healthcare integrations
Deployment
- XM Cloud Deploy
- Vercel Rendering Host
Business Impact
🗲 Key Outcomes
- Modernized healthcare digital ecosystem
- Faster and more relevant healthcare search
- Improved personalization capabilities
- Reduced developer dependency
- Flexible editable marketing platform
- Better healthcare plan and provider discovery
Result
The project successfully transformed a legacy healthcare platform into a:
✔ Modern headless healthcare ecosystem
✔ AI-powered healthcare search platform
✔ Personalized digital healthcare experience
✔ Scalable enterprise Sitecore XM Cloud architecture
Delivering improved performance, flexibility, search relevance, and long-term scalability for healthcare digital experiences.