AI / Sitecore AI
New: Introducing Glossary-Driven translations in brand kits enables custom translation in SitecoreAI
SSaurav Kumar3 Min Read
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Delivering consistent, on-brand experiences across languages is one of the hardest parts of global content operations. Even with strong guidelines, translations can driftāproduct names get localized unintentionally, slogans lose their punch, and key terminology varies from page to page.
Thatās exactly the problem the new Glossary and Localization section in Sitecore AI Brand Kits is designed to solve.
When you scale across regions, translation isnāt just about languageāitās about maintaining intent, voice, and identity. A small inconsistency in how a product name or tagline is translated can dilute your brand and confuse your audience.
Brand Kits in Sitecore AI already help guide tone and messaging. Now, with the addition of a dedicated glossary, you get precise control over how specific terms are handled during translation.
Brand Kits now include a Glossary and Localization section that lets you define how individual terms, phrases, and brand names should be translatedāor not translated at all.
This gives you a centralized way to enforce language rules across all AI-powered translations.
The glossary acts as a priority layer in the translation process.
When Sitecore AI translates content:
This priority system ensures:
Brand Kits already allow you to define Doās and Donāts to guide AI behavior. However, these are general rules, while the glossary is term-specific and authoritative.
Important: Once a term is added to the glossary, it overrides any Doās and Donāts previously defined for that term.
Result:
āProductXā will remain unchanged in all translations because the glossary takes precedence.
Managing glossary terms manually works for small teamsābut at scale, automation is key.
The Brand Management API now supports creating and updating glossary entries through the Create a brand kit subsection endpoint. This enables:
The glossary feature is especially valuable for:
With glossary-driven translations, Sitecore AI moves beyond general guidance and into precise linguistic control.
You get:
And most importantly, you ensure that every translated page still sounds like your brandāno matter the language.
Source: Sitecore AI
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