Sitecore Acquires Scrunch for AI-Powered Digital Discovery

Since the beginning, Scrunch has been focused on a significant transformation taking place in the digital world. Websites are no longer designed solely for human visitors. Today, artificial intelligence platforms play an increasingly important role in how consumers discover information, evaluate options, and engage with brands.

Recognizing this shift early on, we built Scrunch with a clear objective: helping organizations succeed in an environment where AI systems influence customer decisions long before users visit a website.

Today, we are pleased to share an important milestone in our journey—Scrunch is now part of Sitecore.

Continued Commitment to Our Customers

For our customers, partners, and community members, our commitment remains stronger than ever.

The Scrunch platform will continue to operate as usual, and our team remains dedicated to delivering the solutions and support that organizations depend on. With Sitecore's backing, we now have greater resources and opportunities to accelerate innovation and introduce new capabilities at a faster pace.

While this partnership marks a new chapter, our mission remains unchanged. What changes is our ability to scale and deliver even greater value.

Why Scrunch and Sitecore Are a Strong Fit

Businesses today manage large volumes of content, complex customer journeys, and growing digital ecosystems. At the same time, AI technologies are changing how information is discovered and consumed.

Organizations no longer need only tools for creating content—they need solutions that help AI systems accurately interpret their expertise, products, and services.

Sitecore has long been recognized for helping enterprises create exceptional digital experiences. By combining Sitecore's experience management strengths with Scrunch's AI discovery intelligence, we can help organizations improve how they are represented across AI-driven channels and customer interactions.