Optimizely
Development Services
Maximize digital potential with the world's first Marketing Operating System. We build, optimize, and scale enterprise solutions on Optimizely One.
Leader
Gartner Magic Quadrant
10x
Experiment Velocity
One
Unified OS
99.99%
Uptime (PaaS)
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Science-Led Marketing
Optimizely isn't just a CMS; it's a scientific platform that allows you to experiment, learn, and personalize experiences in real-time.
Web Experimentation
Run A/B and multivariate tests to optimize every customer touchpoint.
Content Cloud (CMS)
Headless, hybrid, or coupled content management on .NET Core.
Commerce Connect
B2B and B2C commerce engines integrated with content.
Opal AI
Generative AI co-pilot for content creation and experimentation.
Data Platform (ODP)
Real-time customer data platform for unified profiles.
Feature Flags
Safely roll out features and manage releases remotely.
What We Build
We leverage the full Optimizely stack to create seamless, high-performance digital experiences.
The .NET & Cloud Stack
Optimizely One
.NET 6/7/8
C#
React
Azure
GraphQL
Redis
SQL Server
TypeScript
DockerOptimizely .NET Core Migration Guide
Move from CMS 11 to CMS 12 for 4x performance.
Opal AI
Scientific Delivery
Data-driven development from start to finish.
Audit
DXP maturity assessment
Design
Component architecture & UI
Build
.NET & React development
Test
Experimentation setup
Deploy
Azure DXP Cloud launch
Industries We Serve
Retail
Personalized Commerce
Finance
Secure Portals
Manufacturing
B2B Catalogs
Healthcare
Patient Experience
Media
Subscription Mgmt
Travel
Booking Engines
ISO 27001
SOC 2 Type 2
GDPR Compliance
Data Residency
Enterprise Compliance
We ensure your Optimizely implementation adheres to strict global security standards.
Why Murmu Software Infotech?
8+
Years Optimizely Exp
40+
DXP Projects
Cert
Developers
100%
Migration Success
24/7
Cloud Support
Ready to Optimize?
Transform your digital presence with the only DXP built for experimentation.
FAQ
Optimizely Development Services focus on building, optimizing, and scaling digital experience platforms (DXP) that improve customer engagement, conversions, and revenue. By leveraging experimentation, personalization, and data-driven insights, businesses can make smarter decisions, reduce marketing waste, and accelerate growth. š Business Impact: Higher ROI, faster deployment, and improved user experience across all digital channels.
Unlike traditional CMS platforms, Optimizely provides a data-driven experimentation and personalization ecosystem. It enables businesses to test, analyze, and optimize digital experiences in real time, ensuring every change is backed by measurable results. š Key Advantage: Move from guesswork to validated decision-making.
Optimizely uses A/B testing, multivariate testing, and AI-powered personalization to deliver tailored experiences to users. This ensures that customers see the most relevant content, offers, and journeys, significantly increasing engagement and conversion rates. š Typical Results: 20ā40% improvement in conversion rates.
Yes, we specialize in seamless migration from legacy CMS platforms to Optimizely, ensuring zero data loss, improved performance, and enhanced scalability. Our migration approach minimizes downtime and ensures a smooth transition without impacting your business operations. š Outcome: Faster, scalable, and future-ready digital platform.
Yes, we offer both headless and hybrid CMS solutions using Optimizely, allowing businesses to deliver content across web, mobile, apps, and other digital touchpoints through API-driven architecture. š Benefit: Omnichannel experience with faster content delivery.
The timeline depends on project complexity, but most implementations range from 4 to 12 weeks. We follow an agile development approach to ensure faster delivery, continuous improvements, and quick time-to-market. š Value: Reduced deployment time and faster ROI realization.
Yes, we provide end-to-end support, maintenance, and continuous optimization services. This includes performance monitoring, feature enhancements, A/B testing, and personalization strategies to ensure long-term success. š Result: Continuous growth and platform stability.
We focus on data-driven strategies, including experimentation frameworks, performance tracking, and analytics integration. Every feature and campaign is tested and optimized to ensure measurable business outcomes. š Core Goal: Maximize ROI through continuous improvement and insights.
